Saturday, March 17, 2018

Jollibee Classic Burger Steak campaign featuring Anne Curtis leaps from “viral” to “award-winning”

The country’s #1 fast-food chain—and 2017’s digital engagement leader across quick-service restaurants—Jollibee adds to its collection of entertaining, imaginative and shareable online videos with its latest Burger Steak ad featuring the multi-faceted, fun-loving Anne Curtis.

The previous video, released late last year, gave viewers a glimpse of how a creative team brainstorms for a potentially viral ad, bringing together Anne Curtis’ wacky self, local pop-culture references and the 1970’s song hit “Loving You” to humorously promote the product.

This fresh new video takes us behind-the-scenes once again with the same creative professionals, who take their brainstorming session to the next level to give justice to the product’s winning recipe. Pitching fun, exciting and award-worthy ideas left and right and bringing to life Queen of Pop Sarah Geronimo’s “Tala” anthem, the team envisions Anne Curtis donning a Maria Clara-esque persona, an Amazon Warrior and a Space Adventurer. The team’s outrageously creative process aims to take that leap from a viral video to an award-winning ad, with each scene showing why Jollibee Burger Steak is delicious and well-loved.

Watch the side-splitting clip here:

The video highlights Jollibee Classic Burger Steak as a winning ulam, offering beefy-saucy linamnam goodness with its 100% beefy patty and flavourful mushroom gravy. Visit your nearest Jollibee branch aand enjoy a delicious Burger Steak with steamed white rice for only P50.00*, available for dine-in, take-out, delivery and drive-thru transactions. For more information on your Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Tuesday, March 13, 2018

Jollibee’s latest heartwarming video that will make you want to hug your kid

The way parents raise their kids during their formative years is critical in shaping their character and values, which is why love, care, happiness, affection, respect and generosity should always come to play. Jollibee brought this truth to life late last year by releasing a powerful ad emphasizing the importance of family bonding especially during the child’s first seven years.

The campaign was supported by no less than world-renowned parenting and character formation expert Dr. Michele Borba. The author of “UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World” affirms that parents should “develop a close, mutually respectful relationship” with their children for the latter to grow into wonderful human beings.

As a continuation to this advocacy, Jollibee shows proof of the premise from the kids themselves. In a social experiment video, kids were asked regarding what truly makes them happy. Their messages were so simple but truly eye-opening!

“We produced this video to show everyone what kids truly value, and to remind parents how quality time can positively impact their childhood more than any toy or material gift ever could,” Jollibee Marketing Director, Cathleen D. Capati said. “Being present in their formative years is very important—everyday special moments can be as simple as cheering up your son when he’s down or curling up with your daughter to watch her favorite TV show. As parents, this video is just a reminder that making our kids feel our unconditional love need not be expensive nor complicated. The simple everyday moments we spend with our kids is enough for them to feel loved, with the hope that they grow up paying that love forward”.

One way to make any bonding experience more memorable is to pair it with Jolly Spaghetti. Jolly Spaghetti, a favorite among kids and kids-at-heart, has enabled numerous parent-child bonding occasions because of its meaty, cheesy goodness bursting with uniquely sweet-sarap sauce which Filipinoscan’t resist. Treasure those simple moments with family over Jolly Spaghetti Solo, priced at only P50.00* or get the Jolly Spaghetti Family Pan good for 4-5 pax for only P199. These areavailable for dine-in, take-out, delivery and drive-thru transactions. 

For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.

Friday, March 9, 2018

With My Diamond, every woman can shine this Women's Month

My Diamond Dream Collection

Women’s Month celebrates not only femininity but also women’s accomplishments. March is the time to recognize and honor not just women who are breaking glass ceilings in business, industry, politics and every endeavor that used to be dominated by men and who have successfully overcome adversity, but even those who shine as wives, mothers and homemakers.

For those who want to mark the annual Women's Month with a gift of lasting value and meaning, My Diamond offers up to 45% special discount on all classic jewelry until March 31, 2018.My Diamond is also giving away a gift certificate for a full body massage at The Spa, the country’s leading relaxation, wellness and beauty center, for a minimum purchase.
Get a 14k white gold ring with 39 pieces of .97 carat diamonds or turn heads with a 14k white gold pendant with 10 pieces of .76 carat diamonds. Complement either one with a 14k white gold stud earrings each with a diamond center stone of .43 carats and 24 pieces side stones of .22 carat diamonds or an 18k white gold bracelet with 129 pieces of 1.24-carat diamonds.

Every woman can shine brilliantly this Women’s Month with My Diamond’s elegant jewelry collection.

For more information, like My Diamond on Facebook: or visit any My Diamond concept store at SM Megamall, Robinsons Place Manila, Festival Supermall, Glorietta 4, Greenbelt 3, Gateway Mall, SM Mall of Asia, SM Aura Premier, Lucky Chinatown Mall, Ayala Fairview Terraces, or SM Lanang Premier Davao.

Tuesday, February 20, 2018

Bb. Pilipinas 2018 candidates receive personal insurance coverage from Charter Ping An

Bb. Pilipinas 2018 candidates received their personal accident insurance coverage worth P500,000 from Charter Ping An, a subsidiary of AXA Philippines.

Forty statuesque Binibining Pilipinas candidates graced the headquarters of leading global insurer AXA to meet its executives and receive their personal accident insurance coverage worth P500,000 from Charter Ping An, a subsidiary of AXA Philippines.

They were welcomed by AXA Philippines chief of retail propositions Alok Roongta, chief of commercial business Ninoy Rollan; Charter Ping An director Robert Yu; head of partnership Emmanuel Que; and head of commercial underwriting Edwin Salvan.

The beauty contestants listened to a talk on financial literacy, part of AXA’s thrust to empower people to live better lives. AXA stressed the need for ambitious, hardworking Filipinos like them to prepare early for the future to achieve financial security and peace of mind.

Each of the candidates received P500,000 personal accident insurance coverage. At the coronation, the six title holders will be given P2,000,000 personal accident insurance coverage, whereas the runners-up will receive P1,000,000. Winners will also be awarded travel insurance worth P1,000,000.

Through their personal insurance coverage, the lovely aspirants of the Binibining Pilipinas crown enjoy full personal accident, medical reimbursement and travel insurance benefits wherever they go, be it here or abroad.

Through its subsidiary Charter Ping An, AXA—a worldwide leader in insurance and asset management—is the official insurance provider for Binibining Pilipinas 2018. With Charter Ping An, AXA can now offer its customer a full range of insurance products to suit their needs and lifestyles.

Thursday, February 15, 2018

GRAND HYATT MANILA now open to the public

Federal Land Inc. Chairman Alfred V. Ty (second from right) and 
Grand Hyatt SVP of Operations for Asia Pacific Mr. Tom Smith lead the soft opening event

The Grand Hyatt Manila recently opened its doors to the public via a soft opening, that gathered top executives of Federal Land, Inc., ORIX Corporation, Metrobank and Bonifacio Landmark Realty and Development Corp. – the movers behind this iconic development. Poised to be the new benchmark of grand living, Grand Hyatt Manila is nestled within the 66-storey, Metrobank Center. The Grand Hyatt Manila beckons guests to come and experience moments of more with the Grand Hyatt’s version of personalized sevice and accommodation, dining at the Grand Kitchen and The Cellar, and entertainment and drinks at the Lobby Lounge.

About Federal Land, Inc.

A prime real estate developer, Federal Land, Inc. is a member and one of GT Capital Holdings’ property arms. With 45 years of experience in reshaping the skyline and with its commitment to invest in the country, Federal Land, Inc. creates properties built on trust, reliability, and integrity through its masterbrands, Federal Land and Horizon Land.

Tuesday, February 13, 2018

Delightful Chinese New Year offers from the Discovery Resorts

Firefish Restaurant and Lounge at Club Paradise Palawan     

Sands Restaurant at Discovery Shores Boracay
Ring in the Chinese New Year of the Earth Dog while enjoying the utmost in luxury amenities, delightful cuisine, and personalized service only at Discovery Resorts! This CNY 2018, you can avail of irresistible offers at Discovery Shores Boracay—an award winning resort and the finest on the island—and at Club Paradise Palawan, with its picturesque views, rich marine life and charming accommodations.

Crab and Cream Cheese Spring Roll from the Discovery shores Boracay buffet menu

Savor an enticing dinner buffet of delectable Chinese cuisine, with a Chow Mai station, steamed dumplings, Asian salads, and grilled specialties at the Sands Restaurant, Discovery Shores Boracay on 16 February 2018 at 7PM, for PHP 999++ per person.

Lechon Macau (Carving) from the Discovery Shores Boracay buffet menu

At Club Paradise Palawan, indulge in a Chinese New Year buffet consisting of fresh garden salads, steamed dimsum, and imperial entrées at the beachfront on 16 February 2018, 7 PM, for only PHP1,400 nett for adults and PHP800 nett for children. Both rates are inclusive of one round of milk tea.

Truly, Chinese New Year celebrations are made extra special only at Discovery Resorts! For more details, visit and

Tuesday, January 30, 2018 OPENS THIS SEASON WITH A BANG

January 26 marks the opening of ( 2018 activities.  Held at the activity center of the Century City Mall, the event was well attended by traditional and digital media practitioners and invited guests.
Gracing the event from the Department of Tourism is Mr. Frederick M. Alegre – Assistant Secretary for Office of Public Affairs, Communications and Special Projects, from Black Arrow Express – logistic partner, Century City Mall – venue host and The Big Difference communications (TBDC) – PR & Marketing partner.  This year,   finds its new home in one of Century Properties venue, the Century City Mall – located along Kalayaan Avenue corner Salamanca St, Poblacion, Makati City. Black Arrow Express (BAE) is the e-commerce arm of AAI Worldwide Logistics (formerly known as Airlift Asia Inc.).  Their leadership is also into the triathlon scene which explains why they support this kind and similar athletic event and activities. Century City Mall believes in the concept of fun sports which the TRI-series projects and carries which explain as to why they decided to become the venue host for some of the events   of 

 The recognition given to by the Department of Tourism is no small matter for both parties.  For the DOT, they are recognized as a local group responsible in making the sports scene of the country more dynamic and noteworthy for the sports-tourism actions of the department.  For, the recognition is equivalent to all the efforts that they have placed in making things happen for the sport and the formed community.

Welcome talk was given by Carlos De Guzman himself and was followed by a warm message coming from the Department of Tourism.  From there the whole calendar activities of for 2018 was presented to the media giving highlight to the results of the online nominations and the ongoing online voting which shall end on February 3,2018;  to the SBR Award’s Night on February 10 and the Expo on February 10 and 11 respectively.

  Awards to be given in February are the following:

- Elite Tri-Athlete of the Year (Men and Women Division)
- Duathlete of the Year (Men and Women Division)
- Age Group Tri-athlete of the Year (Men and Women Division)
- Youth Tri-athlete of the Year (Men and Women Division)
- Race of the Year (Below 800)
- Race of the Year (Above 800)
- Team of the Year
- Shoe of the Year
- Shop of  the Year
- Tri-Gear of the Year
- Bike of the Year
- Coach of the Year
- Hall of Fame Class of 2017
Happening to a near side-by-side with the Award’s Night is the SBR EXPO, a retailers event showcasing items all geared to the needs of a tri-athlete.  New retailers will join in the event showing their wares that are health related in nature that both athletes and non-sport minded individuals may be interested in. This is an open to all event, regulars of the mall can also enjoy the items offered on those days.

The first of all the races will take place in April which is the AQUAMAN (Aquathlon), followed by the DUAMAN (Duathlon) in May and capping it all off with the TRIMAN (Triathlon) in June; registration for all SBR events is now open to all interested individual and enjoy an early bird discount.  

Part of SBR’s plan for this year is to launch a race event for kids and PWD’s – a group that shows promise in terms of growth, recognition and possible fair market locally and abroad.  Mr. De Guzman believes that the sport should be made open to all ages, sex and physical condition and still maintains the element of simple enjoyment without the normal pressure of a very dynamic and demanding sport.  He aims to bring the sport nationwide and have it set on the natural terrain of the province that he goes to.


What started as a simply desire by a tri-athlete is now a growing e-commerce and triathlon event group serving the growing local fans and enthusiasts of the sports, thus is born in 2011. ( is the brainchild of a Carlos de Guzman, a tri-athlete with a passion for the sports.  With the fire burning strong, a community is now formed that is continuously growing and inspiring lives. is an online store that caters to the gear needs of tri-athletes and/or those that are simply into running, swimming and cycling.  He has shirts, socks, caps, drinking bottles, monitor watches, goggles, support straps and such made available on his site.  He can also give support to some cyclist needs such as wheels.  

Carlos de Guzman  conceptualized a whole tri-series event designed for beginners and come-backers.  This locally produced event is set to have the participants beat their own time in their own pace, letting them enjoy the whole experience of being part of this sport.  The logic behind this is to help the participant develop their own confidence and needed strength without the pressure of an outside time meter.  They build their strength and stamina and when they are ready, then they can fully try-out the other triathlon events in the country.  That is why he developed the whole sports event in a segmented pattern – the Aquaman (Aquathlon), the Duaman (Duathlon) and the Triman (Triathlon).  These allowed interested individuals to try out a segment first, build his confidence and strength, move to the next, and rebuild his strength again, till he is ready for the whole thing.  It also became a retraining ground for those who were out of the circuit for a time, making it a place for beginners and elites to meet and know one another and have their stories shared – flowing freely within the growing community.
After cultivating the soil for interaction, what better way to make it prosper by having a recognition activity and an expo thus the Award’s Night and SBR Expo was born.  This became a much attended event by the growing community of  Enthusiast of the sports gets to be truly interactive by nominating their favorites and voting for those who qualified the nomination stage.  Winner gets to get the accolade that they deserve from the community that they are part of.  With the expo, runners, cyclist and swimmers get to see, choose and purchase sport’s items in one location.  It also became a meet and greeting ground for tri-athletes, community member or enthusiast they may be.  Expo retailers get to show their latest ware and enjoy a day or two of greeting, friendly haggling and seeing familiar and new faces in the sports.

From e-commerce to events maker to recognition and a growing home grown community, is truly making it strong and will push the envelope, opening new venues this 2018.