Tuesday, April 24, 2018

Ways to Enjoy Summer without Straying from your Budget



We are officially experiencing summer in the country and as the temperature rises, it’s time to level up your gears as you enjoy Sun, Sea and Sand. 

If the sudden closure of Boracay got your plans wayward, there are other worthy beaches in the country to save the day, in fact, some of these beaches are far better and cleaner than the ones we are used to and not to mention way cheaper in terms of cost of stay. 

1. Resist the urge to fly - Look for beaches that are within your region. Road trips are way more enjoyable and gets you more bonding time with family and friends as you sing and swap stories along the way. 
2. Camp- Instead of booking those high-priced resorts, why not bring out your tent and enjoy the compliments of outdoor. 
3. Some water activities like Scuba diving and Surfing may require hefty fees, you may substitute these activities with snorkeling, swimming and island hopping in groups. 
4. Protect your gears. You might want to protect your gadgets from the water, using waterproof gears is the wise way to go. 
CD-R King, you one-stop media provider has got these summer ready items that matches your endless activities this summer. 


Water Proof Bluetooth Speaker – Enjoy music while camping without worrying about water-damage. 



Water Proof Gadget Case – Protect your phones and non-waterproof cameras 


Water Proof Power Banks – Extend the power of your gadgets the most appropriate way. 



Water Floater for Action Cameras – Save your gear from slipping with this floater. 


Water Proof Camping Lanterns 


Rechargeable Handheld Fans – Refresh by sing these to beat the heat. 

Get up and get going and let’s plan those summer escapades. Visit CD-R King branches near you or better yet, shop online thru http://www.cdrking.com/shoponline and enjoy nationwide delivery. 

Thursday, April 19, 2018

Women who matter: VITAL Healthcare Marketing Conference 2018 features top-ranking women in the advertising industry



Amidst changing industry trends, emergent technologies, and the rise of the millennial generation as a major player, marketers in the healthcare industries need an innovation mindset to stay relevant to consumers. At the 2018 VITAL Healthcare Marketing
Conference, held on March 20, 2018 at the Fairmont Hotel in Makati, speakers from pertinent industries helped equip healthcare marketers with this mindset, enabling them to adapt to these new challenges and opportunities.

Among these speakers were three powerful women from the advertising world,whose opinions and expertise have been invaluable in shaping their respective fields, and were
important resources for the healthcare brand marketers, CMOs, and academics in attendance.
Maria Garrido

Maria Garrido
As Global Chief Insights and Analytics Officer of Havas Group, Maria Garrido heads a team of over 200 people, spanning 40 countries, and is responsible for the company’s Insights studies, including the Meaningful Brands study which was the subject of her talk. She is also the Chief Executive Officer of Havas X, Havas Group’s innovation arm, which takes advantage of the innovation expertise within the Group to explore new technologies and methods, and provide more meaningful services to clients.

Garrido joined Havas in 2014 armed with 18 years of brand marketing experience in North America, Latin America, and Europe. This experience and her role in Havas make her a leading force of innovation in the advertising industry, and the perfect representative to discuss Meaningful Brands and how the framework applies to the healthcare industry.

Vicky L. Ortega

Vicky L. Ortega
With over 20 years of experience in brand planning and strategy in the Philippines, Vicky Ortega is certainly a force to be reckoned with. Highlights of her career include setting up the Strategic Planning Group for Lintas (now MullenLowe Lintas), thereby creating one of the most respected planning groups in the advertising industry. Through her leadership, the Surf brand was able to overtake Tide, who had held market leadership for 20 years, in just a year. Ortega is also CEO of BrandLab, which makes use of brand anthropology and strategic planning to help build brand stories for clients, and which was instrumental in the success of brands such as DMCI Homes and The Filipino Channel.

Now serving as Planning Consultant at Havas Anthropology, Ortega’s focus is on
combining brand planning and anthropological research to develop new insights in marketing. Her latest project, the Asian Millennial Codes, is the culmination of two years of study, and was the topic of her VITAL talk. The combination of her expertise in brand planning and unique anthropological perspective gives credence to these Millennial Codes as a framework through which healthcare marketers could adapt to the new generation.

Rachel McLoughlin

Rachel McLoughlin
Rachel McLoughlin has eight years of experience in digital marketing, spread out across a diverse array of fields working from both client and agency sides, including retail, banking, and new media, as well as two and a half years in the healthcare sector. Her
work in the latter includes Janssen Healthcare Innovation’s Care4Today program, which aimed to provide solutions for the timely, customizable delivery of quality Heart Health,
Mental Health, and Orthopaedic healthcare solutions to consumers, whenever and wherever they need it.

With her past expertise, as well as her current role as Digital Director of H4B Manchester, McLoughlin carries the experience needed to provide solutions for the healthcare industry to adapt to the rise of Millennial Healthcare  Professionals (mHCPs), who are at the forefront of the industry’s transformation through new technologies, new research, and new ways of funding.




Wednesday, April 18, 2018

Liza Soberano : A pretty face deserves a beautiful smile



Liza Soberano for GAOC

Liza Soberano—Hope Elizabeth Soberano in real life—has indeed come along way from her early and humble showbiz beginnings to her present stature as one of the most bankable young actresses.

GAOC at Robinsons Magnolia

Apart from innate acting abilities, Liza has one of the prettiest faces in the entertainment industry and has a beautiful smile that easily charms everyone she meets. Helping Liza maintain that beautiful smile for several years now is Dr. Steve Mark Gan of GAOC—the Gan Advanced Osseointegration Center, which has consistently raised the standards of dental practice in the country. GAOC has been Liza's dental clinic of choice from the first day she sought its services.

Treatment Room, GAOC at Robinsons Magnolia

“We’re very happy with the trust and love that Liza Soberano has shown the GAOC family all these years,” says Dr. Gan. “In return, we take care of her dental needs with the kind of love, expertise, and professionalism that only we can offer”.

Born and raised in California to a Filipino father and an American mother, Liza moved to Manila at age 10 and was soon receiving offers for print ad modelling stints. After she was spotted by a talent scout, she made a series of television appearances and did small movie roles, until her breakout role in the hit 2014 television series Forevermore, which became her stepping stone to stardom. Paired for the first time with Enrique Gil, the new love team became a big hit and was dubbed “LizQuen”.

GAOC at The Residences at Greenbelt
With her growing popularity, Liza has crossed over to the movies. After last year’s certified box office hit My Ex and Whys, she will be the next Darna in the popular komiks franchise’s latest adaptation.

X-ray and CT Scan Room, GAOC at The Residences at Greenbelt

Things are indeed looking up for Liza Soberano, who was named in one survey as the most beautiful face in the world, and she is relying on GAOC to keep her smile bright and sunny as she pursues her flourishing acting career.

For more information and appointment, visit www.gaocdental.com or follow and like GAOC on facebook, twitter, and instagram: @gaocdental.

Monday, April 16, 2018

Celebrate Diamond Month with a special discount from My Diamond


In celebration of Diamond Month, My Diamond is offering up to 40% off on
one carat diamond jewelry from April 1 – 30, 2018. This is to honor the exquisite rarity of diamonds and how they represent women’s strength, beauty, and brilliance. Dazzle in a pair of 18K white gold earrings each with 300 pieces of 3.29 carat and 295 pieces of 1.68 carat diamonds; an 18K white gold ring with 55 pieces of 1.51 carat diamonds; or an 18K white gold ring with 2.23 carat diamond set on 4 prong crown. Celebrate Diamond Month with an elegantly handcrafted piece by My Diamond. 

Visit My Diamond concept stores at Ayala Center Cebu, Gateway Mall, Greenbelt 3, Glorietta 4, Lucky Chinatown Mall, SM Megamall, Robinsons Place Manila, Festival Supermall, SM Mall of Asia, SM Aura Premier, and SM Lanang Premier Davao. For more information, follow and like My Diamond on Facebook and Instagram: @MyDiamondPH.

Monday, March 26, 2018

Press Release: The Natural Way to Feel More Empowered As a Woman




Gone are the days when the "male chauvinist" society had women as far inferior as men—very dependent and submissive to whatever the latter commanded. Women today are not just regarded as homemakers, but nation-builders as well. Beyond the confines of their houses, they, too, can make a big difference––be it in the economic, social or political arena. 

From being a household queen to boardroom’s rockstar, women run on very hectic and active schedules everyday. So imagine the strength they have to withstand the daily grinds, not to mention the stress and pressure they have to endure just to fulfill the duties bestowed upon them.
         
Nevertheless, they’re no “Wonder Woman” at all, nor our very own heroine “Darna” so as not to feel exhausted and tired from chores or work. They’re also humans, who need to pause for a break from being the jack-of-all-trades. 

Every year, the month of March is declared as International Women’s Month. This is the best time to celebrate their power and influence with the gift of beauty and wellness that they truly deserve. What a better way to have it than a rosy, bouncy and shiny hair to begin 

Because it is the mane that a person is mainly looked upon, it’s a conscious effort for everyone, especially women, to make it pleasant to gaze at. So a regular bottled shampoo and conditioner, plus treatment are, more often than not, the solutions to turn to, regardless of the bad effects they may cause.

Some of the harmful chemicals they contain are too much to handle, especially by as fragile as a hair follicle. Their main damage being mane breakage is hard to manage. Tricky it is to treat the resulting tress that’s less weak and elastic. Though negligible, other repercussions—allergic reaction and scalp irritation—also need keen attention and urgent solution. 

Where else do women usually turn to for remedy than a beauty salon. After a pampering sesh, they may opt to avail any of their formulated solution for upkeep. For optimum results, it’s best to combine it with NOVUHAIR 3-in-1 pack to promote robust locks and scalp.

NOVUHAIR is the only tress growth product in the market containing 19 natural herbs, essential oils and co-factor nutrients working synergistically to help remedy mane problems from growth to vanishing. It deeply penetrates to help rejuvenate, nourish, maintain moisture in the scalp and hair, and improve the overall appearance of the tress. Lastly, it’s an effective and safe solution to arrest hair loss. 

So come and celebrate womanhood at your favorite salon anytime. Much better if you can make it regularly to bond with your sisters or amigas over a hair spa or treatment. After all, your crowning glory deserves a second look.

Feel more empowered as a woman - order NOVUHAIR 3-in-1 pack online, get one (1) box of NOVUSKIN LIFT with 30 anti-aging tablets worth P2,970 for FREE at https://www.lazada.com.ph/novuhair-3-in-1-pack-plus-free-1-box-novuskin-lift-with-30-anti-aging-tablets-78553551.html?spm=a2o4l.searchlist.list.7.e391346fAMoFEh  

For inquiries, call 413-6570 or 0922-8830575, visit NOVUHAIR Facebook Page (Novuhair Official) or website at www.novuhair.com.  

Saturday, March 17, 2018

Jollibee Classic Burger Steak campaign featuring Anne Curtis leaps from “viral” to “award-winning”


The country’s #1 fast-food chain—and 2017’s digital engagement leader across quick-service restaurants—Jollibee adds to its collection of entertaining, imaginative and shareable online videos with its latest Burger Steak ad featuring the multi-faceted, fun-loving Anne Curtis.

The previous video, released late last year, gave viewers a glimpse of how a creative team brainstorms for a potentially viral ad, bringing together Anne Curtis’ wacky self, local pop-culture references and the 1970’s song hit “Loving You” to humorously promote the product.






This fresh new video takes us behind-the-scenes once again with the same creative professionals, who take their brainstorming session to the next level to give justice to the product’s winning recipe. Pitching fun, exciting and award-worthy ideas left and right and bringing to life Queen of Pop Sarah Geronimo’s “Tala” anthem, the team envisions Anne Curtis donning a Maria Clara-esque persona, an Amazon Warrior and a Space Adventurer. The team’s outrageously creative process aims to take that leap from a viral video to an award-winning ad, with each scene showing why Jollibee Burger Steak is delicious and well-loved.




Watch the side-splitting clip here:


The video highlights Jollibee Classic Burger Steak as a winning ulam, offering beefy-saucy linamnam goodness with its 100% beefy patty and flavourful mushroom gravy. Visit your nearest Jollibee branch aand enjoy a delicious Burger Steak with steamed white rice for only P50.00*, available for dine-in, take-out, delivery and drive-thru transactions. For more information on your Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.



*Prices may vary across different locations.

Tuesday, March 13, 2018

Jollibee’s latest heartwarming video that will make you want to hug your kid


The way parents raise their kids during their formative years is critical in shaping their character and values, which is why love, care, happiness, affection, respect and generosity should always come to play. Jollibee brought this truth to life late last year by releasing a powerful ad emphasizing the importance of family bonding especially during the child’s first seven years.

The campaign was supported by no less than world-renowned parenting and character formation expert Dr. Michele Borba. The author of “UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World” affirms that parents should “develop a close, mutually respectful relationship” with their children for the latter to grow into wonderful human beings.


As a continuation to this advocacy, Jollibee shows proof of the premise from the kids themselves. In a social experiment video, kids were asked regarding what truly makes them happy. Their messages were so simple but truly eye-opening!


“We produced this video to show everyone what kids truly value, and to remind parents how quality time can positively impact their childhood more than any toy or material gift ever could,” Jollibee Marketing Director, Cathleen D. Capati said. “Being present in their formative years is very important—everyday special moments can be as simple as cheering up your son when he’s down or curling up with your daughter to watch her favorite TV show. As parents, this video is just a reminder that making our kids feel our unconditional love need not be expensive nor complicated. The simple everyday moments we spend with our kids is enough for them to feel loved, with the hope that they grow up paying that love forward”.


One way to make any bonding experience more memorable is to pair it with Jolly Spaghetti. Jolly Spaghetti, a favorite among kids and kids-at-heart, has enabled numerous parent-child bonding occasions because of its meaty, cheesy goodness bursting with uniquely sweet-sarap sauce which Filipinoscan’t resist. Treasure those simple moments with family over Jolly Spaghetti Solo, priced at only P50.00* or get the Jolly Spaghetti Family Pan good for 4-5 pax for only P199. These areavailable for dine-in, take-out, delivery and drive-thru transactions. 

For more information on your classic Jolly favorites, like Jollibee Philippines’ Facebook page and follow @Jollibee on Twitter and Instagram.

*Prices may vary across different locations.